GOOD FEELINGS

GOOD FEELINGS 

Pleasure also has its centers In the brain. A Tulane University neurologist stumbled across one such center in the 1950s when he tried to electrically stimulate the brains of schizophrenics to break them out of their passivity. His patients told him their implanted electrodes created pleasant sensations. The neurologist, Robert G. Heath, seized upon the results, focused his attention on the brain’s pleasure centers, and published the 1964 book The Role of Pleasure in Behavior.