Affiliate Marketing Affiliate marketing is a performance-based business model that enables individuals or companies to earn commissions by promoting other people’s or companies’ products and services. Essentially, it involves partnering with an affiliate network or company, where marketers share unique affiliate links within their content, directing potential buyers to the merchant’s website. When a consumer…
What is a Content Delivery Network (CDN)? A Content Delivery Network (CDN) is a distributed network of servers strategically located across various geographical locations to enhance the delivery of web content to users. The primary purpose of a CDN is to improve the performance, speed, and reliability of the content served over the internet. By…
Web Analytics: Optimizing Online Performance Web analytics refers to the collection, measurement, and analysis of web data to understand and optimize web usage. In today’s digital landscape, where every interaction can provide critical insights, web analytics plays a vital role in shaping the online strategies of businesses and organizations. The importance of web analytics cannot…
Introduction to the E-Commerce Ecosystem [Yumibio (2018) & More] The e-commerce landscape in Italy has shown remarkable growth and innovation over recent years, with numerous businesses tapping into the digital marketplace’s potential. A notable example of this successful expansion is a thriving e-commerce ecosystem comprised of three distinct businesses: Yumibio, Cipiacebio, and Yuniwa Cosmetics. This…
Understanding Google Workspace Google Workspace, formerly known as G Suite, is a comprehensive suite of cloud-based productivity and collaboration tools developed by Google. This powerful toolkit is designed to enhance the efficiency and effectiveness of businesses of all sizes, from small startups to global enterprises. The shift from G Suite to Google Workspace is marked…